On droneship landing missions, it seems that entry burn starts at a velocity of about 8,000 km/sec and sheds about 2,000 km/sec. After entry burn shutdown, velocity sometimes sneaks back up a little before the quickly-thickening atmosphere reduces velocity rapidly.
On ASDS returns, from my memory, typical entry burns start at 7900-8100 km/h (not km/sec

) and end at 5900-6400. It's something I check for every launch, watching to see if SpaceX is trying out a more aggressive entry. Sometimes I see a 8400 start and wonder ...
I don't recall how RTLS missions differ in this regard.
And if you are used to ASDS returns, the RTLS numbers are jarring, because they are MUCH lower, on the order of 4500 -> 3000. The boostback burn nulls out most of the horizontal component. Of course you can check the previous coverage for details.
Certainly an "out of family" entry -- I hope we learn more.
EDIT 1: Here is the entry burn for the Tranche 0 RTLS launch earlier this year,
about 20 seconds long:
https://youtube.com/watch?v=vnnUoZ66ihg&t=19m40sEDIT 2: I finally finished watching the entirety of the launch coverage, and noted that the
SpaceX commentator said that the entry burn would be ""just about 10 seconds" in length. The actual burn was more like 2-3 seconds, and at the time
NSF's own commentators were clearly surprised and concerned at that short duration. IMO it was absolutely not normal, but I'll wait until it's confirmed somehow weeks from now

EDIT 3: It finally occurred to me to go check the other CCP launches. Every one prior to this one (all the way back to Demo-2) was an ASDS landing! I didn't hear them mention the milestone of a first-time RTLS during the coverage. So then I checked the non-CCP launches, specifically Axiom-2 which was RTLS. On that one it's clear that
the entry burn was about 12 seconds long. During that burn, the speed reduced from ~4640 km/h to ~4380 km/h, a rather small amount, and it was only a single engine burn. But again I say, the Crew-7 behavior was definitely different and notable

EDIT 4: Veteran forum member
OneSpeed analyzed this launch in comparison with AX-2 in this post in the Falcon simulation thread. See that post for timing data, graphs and a simulation video, but here's their conclusion:
So, to summarise, the maximum dynamic pressure on re-entry is similar for AX-2 and a generic Starlink launch, but was 16% higher for Crew-7, and would be 25% higher if the re-entry burn was deleted. The maximum heating was least for AX-2, but both Crew-7 and Crew-8? would still have less heating than a Starlink launch.
There is a small saving in propellant, 480kg for Crew-7, 860kg deleting re-entry entirely. Deleting re-entry might enable an additional 80kg of payload to orbit. It depends whether the Crew-7 short burn resulted in damage to the booster. If Crew-7 was undamaged by the higher than usual dynamic pressure, then perhaps the re-entry burn could be deleted for some future RTLS missions?