Imagine Docs, P&G Launch Major Content Deal With Scripted Mars Feature

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Imagine Docs, Procter & Gamble Launch Major Content Deal With Scripted Mars Feature (EXCLUSIVE)

There are multiple projects in various stages of development included in the deal, the first of which is “Mars 2080,” a future-set feature that will follow a family’s commute from Earth to the red planet and the adjustment to their new habitat. The film is being developed for theaters and is eyeing a late 2021 release date, though attached talent has not yet been announced.

“We’re not calling it science fiction, we’re calling it science factual,” Wilkes said. While the two companies have been in discussions for six months, the recent launch of the SpaceX Dragon vessel inspired the group to start thinking practically about planet-hopping. The group will consult with a range of experts including SpaceX CEO Elon Musk to forecast practical technologies.