Author Topic: Starlink : Markets and Marketing  (Read 346191 times)

Online DanClemmensen

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Re: Starlink : Markets and Marketing
« Reply #720 on: 08/27/2022 05:06 am »
(Japanese) Defense Ministry considering adopting Starlink communications system for SDF

Quote from: japantimes.co.jp
The Defense Ministry is considering adopting the Starlink high-speed internet communications system, informed sources have said.

The ministry hopes to equip Maritime Self-Defense Force vessels engaged in long-term voyages with the system offered by U.S. aerospace company Space Exploration Technologies, or SpaceX, to boost their telecommunications capabilities.

It aims to resolve the issue of manpower shortages in the MSDF by enabling crew members to communicate with their families using Starlink and hopefully reduce their stress while on voyages.
We saw this in the early 2000's with the US military. Plain old COTS IP-over-GEO equipment made a big difference for the troops in the Middle East. The problem is that the press gets all overexcited about the bleeding-edge military applications of satellite technology, when the actual application is much more mundane but at least as important: just give the guys at least a modest amount of Internet connectivity for personal use.

Offline su27k

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Re: Starlink : Markets and Marketing
« Reply #721 on: 08/27/2022 06:15 am »
SpaceX Reduces Starlink Prices in Europe, Latin America

Quote from: pcmag.com
In Europe and Latin America, SpaceX is reducing the monthly fee for its Starlink satellite internet service by up to 50%.

On Wednesday night, numerous customers in Europe received emails from SpaceX notifying them about the price cuts. The company also posted the reduced pricing for various countries on Starlink.com.

In the UK, the monthly fee for the satellite internet system has dropped(Opens in a new window) from £89 ($105) down to £75 ($88). In Germany, the price has fallen from €99 to €80($80) while In Italy, the cost has been reduced from €99 to €70. However, in Brazil, Chile, and Mexico, the monthly service fee has dropped by about half.

Offline JayWee

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Re: Starlink : Markets and Marketing
« Reply #722 on: 08/27/2022 12:01 pm »
In Czechia, Dishy went from $632+$72 shipping to $368+$0 and monthly subscription price from $105 to $56.




Offline FutureSpaceTourist

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Re: Starlink : Markets and Marketing
« Reply #723 on: 08/27/2022 09:18 pm »
https://twitter.com/SpaceX/status/1563594331465797639

Quote
Starlink is now available in Norway! Additionally, to better reflect parity in purchasing power across our customers, we’ve adjusted prices in most countries service is currently in. See if service is available in your area → http://starlink.com/map

Only Southern Norway for now

Offline DreamyPickle

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Re: Starlink : Markets and Marketing
« Reply #724 on: 08/28/2022 07:20 am »
The fact that they're cutting prices and that there is no wait list anywhere in Europe means that it's not selling well at all.

Which makes a whole lot of sense - Europe has high population density and excellent wired infrastructure so there are cheaper alternatives nearly everywhere.

Online M.E.T.

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Re: Starlink : Markets and Marketing
« Reply #725 on: 08/28/2022 07:43 am »
The fact that they're cutting prices and that there is no wait list anywhere in Europe means that it's not selling well at all.

Which makes a whole lot of sense - Europe has high population density and excellent wired infrastructure so there are cheaper alternatives nearly everywhere.

Is the suggestion that this is a surprise or somehow a disappointment? This was always known and emphasised - that Starlink is meant for rural areas without broadband coverage.

In geographically smaller, more developed countries the demand will obviously be lower.

The price drops are because the satellites are experiencing effective “dead time” when they are travelling over areas without large subscriber numbers. So in these areas any additional revenue will come with very little additional cost to SpaceX, as the satellites have excess capacity. As opposed to the US where those same satellites experience much more demand congestion.

So almost any additional revenue they can tap from these low demand parts of the globe go straight to the profit line (roughly speaking).
« Last Edit: 08/28/2022 07:43 am by M.E.T. »

Offline bulkmail

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Re: Starlink : Markets and Marketing
« Reply #726 on: 08/28/2022 01:40 pm »
On the expected coverage map for land Antarctica is one of the few dark areas (along with Cuba, Venezuela, Belarus, Russia, Syria, Iran, Afghanistan, China, North Korea) and on the expected coverage map for sea Antarctica is not shown at all.

What are the legal requirements for SpaceX (US company) to provide telecom services in Antarctica?

Offline ZachF

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Re: Starlink : Markets and Marketing
« Reply #727 on: 08/28/2022 02:46 pm »
The fact that they're cutting prices and that there is no wait list anywhere in Europe means that it's not selling well at all.

Which makes a whole lot of sense - Europe has high population density and excellent wired infrastructure so there are cheaper alternatives nearly everywhere.

Also, there has been a widening economic divergence between the US and Europe. The gap between US and European wages is getting pretty large, and will probably continue to get larger. They will have to tailor lower prices where wages are lower.
« Last Edit: 08/28/2022 02:52 pm by ZachF »
artist, so take opinions expressed above with a well-rendered grain of salt...
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Offline freddo411

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Re: Starlink : Markets and Marketing
« Reply #728 on: 08/28/2022 03:37 pm »
On the expected coverage map for land Antarctica is one of the few dark areas (along with Cuba, Venezuela, Belarus, Russia, Syria, Iran, Afghanistan, China, North Korea) and on the expected coverage map for sea Antarctica is not shown at all.

What are the legal requirements for SpaceX (US company) to provide telecom services in Antarctica?

There are no legal requirements for SX to provide telecom in Antarctica.

Legally, SX can talor it's offering to provide services (or not) in any specific geography in the US.   Other countries, other rules, quite possibly

SX may have other specific business commitments (such as are contained in the RDOF program)


The reason antarctica isn't covered yet is that SX have not launched a full constellation of starlink sats in polar orbit with laser links (shell 3).   The other sats in shell 1, 2, and 4 do not overfly Antarctica.
« Last Edit: 08/28/2022 03:44 pm by freddo411 »

Offline virtuallynathan

Re: Starlink : Markets and Marketing
« Reply #729 on: 08/29/2022 07:20 pm »
On the expected coverage map for land Antarctica is one of the few dark areas (along with Cuba, Venezuela, Belarus, Russia, Syria, Iran, Afghanistan, China, North Korea) and on the expected coverage map for sea Antarctica is not shown at all.

What are the legal requirements for SpaceX (US company) to provide telecom services in Antarctica?

Probably because there are zero individual citizens to sell to -- It's almost all government stuff or tourists. That can be handled by Marine/Aviation deals, or special deals with governments, I'd imagine.

Offline JayWee

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Re: Starlink : Markets and Marketing
« Reply #730 on: 08/29/2022 08:58 pm »
On the expected coverage map for land Antarctica is one of the few dark areas (along with Cuba, Venezuela, Belarus, Russia, Syria, Iran, Afghanistan, China, North Korea) and on the expected coverage map for sea Antarctica is not shown at all.

What are the legal requirements for SpaceX (US company) to provide telecom services in Antarctica?

There are no legal requirements for SX to provide telecom in Antarctica.
I think the question was rather what would SpaceX have to do in order to offer service over Antarctica. Ie, who is actually responsible for licensing there.


Probably because there are zero individual citizens to sell to -- It's almost all government stuff or tourists. That can be handled by Marine/Aviation deals, or special deals with governments, I'd imagine.
Well, there is some demand from aviation in the Arctic. And if you can do Arctic, you can do Antarctic.

On the expected coverage map for land Antarctica is one of the few dark areas (along with Cuba, Venezuela, Belarus, Russia, Syria, Iran, Afghanistan, China, North Korea) and on the expected coverage map for sea Antarctica is not shown at all.
The maritime map looks weird. Compare Brazil in the land-map and maritime-map. Looks different.

Offline FutureSpaceTourist

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Re: Starlink : Markets and Marketing
« Reply #731 on: 08/30/2022 07:18 pm »
https://twitter.com/newsfromrcgroup/status/1564690232494137344

Quote
We've just announced our plan to implement @SpaceX’s Starlink, making us the first in the #cruiseindustry to adopt the #technology. The game-changing, high-speed internet will be deployed on @RoyalCaribbean, @CelebrityCruise and @Silversea ships. Read: bit.ly/3CJDci3

https://presscenter.rclcorporate.com/press-release/167/royal-caribbean-group-to-use-spacexrsquos-starlink-in-an-industry-first-to-provide-high-speed-internet-onboard-full-cruise-fleet-/

Quote
Royal Caribbean Group to Use SpaceX’s Starlink in an Industry-first to Provide High-speed Internet Onboard Full Cruise Fleet

Tuesday, August 30, 2022

MIAMI – Aug. 30, 2022 – Royal Caribbean Group (NYSE: RCL) announced today its plan to implement SpaceX’s Starlink – making the Group the first in the cruise industry to adopt its high-speed, low-latency connectivity for a better onboard experience for guests and crew fleetwide. The innovative broadband internet service will be installed on all Royal Caribbean International, Celebrity Cruises and Silversea Cruises ships, along with all new vessels for each of the brands.

Deployment of the Starlink technology across the fleet will begin immediately, leveraging the insights obtained from the trial onboard Freedom of the Seas, which has received a tremendous amount of positive feedback from guests and crew. The installation is slated to be completed by the end of the first quarter of 2023.

“Our purpose as a company is to deliver the best vacation experiences to our guests responsibly, and this new offering, which is the biggest public deployment of Starlink’s high-speed internet in the travel industry so far, demonstrates our commitment to that purpose,” said Jason Liberty, president and chief executive officer of Royal Caribbean Group. “This technology will provide game-changing internet connectivity onboard our ships, enhancing the cruise experience for guests and crew alike. It will improve and enable more high-bandwidth activities like video streaming as well as activities like video calls. Using Starlink is one more example of our continued focus on innovation and excellence for our guests, our crew, the communities we visit and our shareholders.”

Faster and more reliable internet will also make it easier for guests and crew to remain connected to work, family and friends – no matter where they are in the world.

“Royal Caribbean Group selecting Starlink to provide high-speed, low-latency internet across their fleet will make their passengers’ getaways even more luxurious,” said SpaceX Vice President of Starlink Sales Jonathan Hofeller. “We couldn’t be more excited to work with Royal Caribbean Group to ensure travelers at sea can stay connected with a great internet experience.”

“Our work with SpaceX is another example of how Royal Caribbean Group continues to lead the cruise industry in innovation and adoption of cutting-edge technology,” Liberty added.

###
« Last Edit: 08/30/2022 07:20 pm by FutureSpaceTourist »

Offline bulkmail

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Re: Starlink : Markets and Marketing
« Reply #732 on: 08/31/2022 03:39 pm »
On the expected coverage map for land Antarctica is one of the few dark areas (along with Cuba, Venezuela, Belarus, Russia, Syria, Iran, Afghanistan, China, North Korea) and on the expected coverage map for sea Antarctica is not shown at all.

What are the legal requirements for SpaceX (US company) to provide telecom services in Antarctica?

There are no legal requirements for SX to provide telecom in Antarctica.
I think the question was rather what would SpaceX have to do in order to offer service over Antarctica. Ie, who is actually responsible for licensing there.

Exactly - who regulates frequencies over Antarctica, what are the requirements, etc.? @Freddo411, can you please elaborate on the "there are no legal requirements"?

Offline docmordrid

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Re: Starlink : Markets and Marketing
« Reply #733 on: 08/31/2022 04:50 pm »
Wouldn't the ITU have a say over unclaimed territories?
« Last Edit: 08/31/2022 04:51 pm by docmordrid »
DM

Offline JayWee

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Re: Starlink : Markets and Marketing
« Reply #734 on: 08/31/2022 05:30 pm »
Wouldn't the ITU have a say over unclaimed territories?
ITU is binding for the member countries. But, there are no(*) countries with jurisdiction over Antarctica. Therefore, there's no-one to fine you.

* - Few countries DO claim parts of Antarctica, most notably Argentina. Would be pretty awkward for spacex to deal with this tho (US does not recognize the claim) - "hey, we will grant you license in Argentina proper, but you have to recognize our jurisdiction there".

Otoh, Iridium works in Antarctica.

Offline bulkmail

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Re: Starlink : Markets and Marketing
« Reply #735 on: 08/31/2022 06:20 pm »
Claims in Antarctica are temporary voluntary suspended (all claimants have ratified the Antarctic Treaty).
Maybe radio frequencies regime over Antarctica is similar to the regime over high seas / international waters?


Offline kevin-rf

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Re: Starlink : Markets and Marketing
« Reply #736 on: 08/31/2022 06:39 pm »
Compared to the Artic, I also believe there are no commercial airline routes over Antarctica due to lack of safe places to divert to (ETOPS). So really the only costumers in that region of the world are the few research stations.


(That said, by this time next year I fully expect every Antarctic research station be sporting a Starlink dish)

I do not know if it has been resolved yet, but while the Falklands seem like an ideal customer, they are locked into a long term contract with a different provider that is excluding it's adoption.
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Offline Zed_Noir

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Re: Starlink : Markets and Marketing
« Reply #737 on: 08/31/2022 08:59 pm »
Compared to the Artic, I also believe there are no commercial airline routes over Antarctica due to lack of safe places to divert to (ETOPS). So really the only costumers in that region of the world are the few research stations.


(That said, by this time next year I fully expect every Antarctic research station be sporting a Starlink dish)

I do not know if it has been resolved yet, but while the Falklands seem like an ideal customer, they are locked into a long term contract with a different provider that is excluding it's adoption.
The current long term internet provider contract for the Falkland Islands ends this December.

Offline kevin-rf

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Re: Starlink : Markets and Marketing
« Reply #738 on: 09/01/2022 02:37 am »
Well, that is good news for the Falklands.

While they may seem they are at the bottom of the world,  they are only 52 deg. South latitude. Easily within shells 1 and 4.

Just shows that shells 2,3, and 5 really are for Alaska, Canada, Norway, Sweden, Finland, and planes flying over the Artic Ocean. There really isn't anything as far a  potential customers are concerned south of the Falklands.
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Offline Kiwi53

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Re: Starlink : Markets and Marketing
« Reply #739 on: 09/01/2022 09:56 pm »
Well, that is good news for the Falklands.

While they may seem they are at the bottom of the world,  they are only 52 deg. South latitude. Easily within shells 1 and 4.

Just shows that shells 2,3, and 5 really are for Alaska, Canada, Norway, Sweden, Finland, and planes flying over the Artic Ocean. There really isn't anything as far a  potential customers are concerned south of the Falklands.

Almost none of the world's population is south of 50 deg. South latitude
The tip of South Africa is about 40 deg. South, the tip of Tasmania (Australia) is about 43 deg. South, and the tip of New Zealand about 47 deg. south. Only the southernmost - and very thinly populated - points of South America get beyond the low fifties South latitude.
As said above, "easily within shells 1 and 4"

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