Author Topic: Starlink : Markets and Marketing  (Read 346182 times)

Offline raketa

  • Full Member
  • ****
  • Posts: 465
  • Liked: 150
  • Likes Given: 59
Re: Starlink : Markets and Marketing
« Reply #240 on: 03/25/2020 02:19 am »
Zoom meeting is very user friendly and this reason it used by everybody. Forgot about Webex or try to do conference on Skype.

Offline gongora

  • Global Moderator
  • Senior Member
  • *****
  • Posts: 10438
  • US
  • Liked: 14360
  • Likes Given: 6149
Re: Starlink : Markets and Marketing
« Reply #241 on: 03/25/2020 01:21 pm »
We need to get this thread back on Starlink.

Offline RedLineTrain

  • Senior Member
  • *****
  • Posts: 2599
  • Liked: 2507
  • Likes Given: 10527
Re: Starlink : Markets and Marketing
« Reply #242 on: 04/08/2020 09:53 pm »
The "live fire exercise" that included more Starlink testing was originally scheduled for today.  But it has now been postponed to June...

https://www.janes.com/article/95169/update-covid-19-us-air-force-postpones-april-abms-demo
« Last Edit: 04/08/2020 10:00 pm by RedLineTrain »

Offline jpo234

  • Senior Member
  • *****
  • Posts: 2050
  • Liked: 2323
  • Likes Given: 2234
You want to be inspired by things. You want to wake up in the morning and think the future is going to be great. That's what being a spacefaring civilization is all about. It's about believing in the future and believing the future will be better than the past. And I can't think of anything more exciting than being out there among the stars.

Offline gongora

  • Global Moderator
  • Senior Member
  • *****
  • Posts: 10438
  • US
  • Liked: 14360
  • Likes Given: 6149

Offline FutureSpaceTourist

  • Global Moderator
  • Senior Member
  • *****
  • Posts: 50841
  • UK
    • Plan 28
  • Liked: 85432
  • Likes Given: 38218
Re: Starlink : Markets and Marketing
« Reply #245 on: 04/27/2020 11:26 pm »
twitter.com/heyfidele/status/1254897233516003328

Quote
.@elonmusk when will starlink be fully deployed? Africa needs it for some very urgent special project. # @ceenettech

https://twitter.com/elonmusk/status/1254897543978205184

Quote
Hopefully start serving Africa early next year

Offline guckyfan

  • Senior Member
  • *****
  • Posts: 7442
  • Germany
  • Liked: 2336
  • Likes Given: 2900
Re: Starlink : Markets and Marketing
« Reply #246 on: 04/28/2020 01:12 pm »
I have sent a request for info to the german Bundesnetzagentur. They replied there is presently no request for frequencies by Starlink. I appreciate their speedy reply.

Offline RedLineTrain

  • Senior Member
  • *****
  • Posts: 2599
  • Liked: 2507
  • Likes Given: 10527
Re: Starlink : Markets and Marketing
« Reply #247 on: 05/25/2020 05:48 pm »
SpaceX appears to be starting to market Starlink.  Might have some interesting info.  June 2 at 8:30 PDT.

Join Guy C. Holmes, CEO/Founder of @TapeArk, and Jamie Hadden, @SpaceX Starlink Enterprise Sales, as they discuss how low-earth orbiting satellites will open up seismic exploration, and address how this event could shift the industry.

Register: http://seagate.media/6015TiRGL

Offline RedLineTrain

  • Senior Member
  • *****
  • Posts: 2599
  • Liked: 2507
  • Likes Given: 10527
Re: Starlink : Markets and Marketing
« Reply #248 on: 05/25/2020 06:23 pm »
Here's Jamie Hadden's comment to the Nebraska Rural Broadband Task Force about a year ago.

Broadly speaking, Starlink is best at providing connectivity to remote, isolated users (farms, small towns, remote residences), so our system offers a good solution for those users who are hardest to reach via fiber. Service levels of 100 Mbps down / 40 Mbps up would generally be anticipated, but depends on how dense the user-base is within a region. Latency will be very low, ~30 ms or so, far quicker than existing satellite-based solutions due to our much lower orbit, and comparable to fiber. User segment is a 19-inch electronically steered antenna, mounted on one’s rooftop.
« Last Edit: 05/25/2020 06:24 pm by RedLineTrain »

Offline oldAtlas_Eguy

  • Senior Member
  • *****
  • Posts: 5308
  • Florida
  • Liked: 5010
  • Likes Given: 1511
Re: Starlink : Markets and Marketing
« Reply #249 on: 05/25/2020 08:45 pm »
Here's Jamie Hadden's comment to the Nebraska Rural Broadband Task Force about a year ago.

Broadly speaking, Starlink is best at providing connectivity to remote, isolated users (farms, small towns, remote residences), so our system offers a good solution for those users who are hardest to reach via fiber. Service levels of 100 Mbps down / 40 Mbps up would generally be anticipated, but depends on how dense the user-base is within a region. Latency will be very low, ~30 ms or so, far quicker than existing satellite-based solutions due to our much lower orbit, and comparable to fiber. User segment is a 19-inch electronically steered antenna, mounted on one’s rooftop.

Yes.

This is how NGSO's business case shines vs Terrestrial cable/fiber etc business case. It is all about the infrastructure cost / subscriber as related to subscribers per sq km. An NGSO like Starlink would have little to no variability in infrastructure costs regardless of the moderate to low subscribers per sq km values. But terrestrial has high costs variation based on subscriber per sq km.

For terrestrial providers. Servicing rural areas will never be a significant money maker due to the high installation and maintenance costs of the infrastructure.

There is a raging debate in the Starlink General thread https://forum.nasaspaceflight.com/index.php?topic=48297.1540 about this as related to terrestrial providers getting a subsidy for putting in infrastructure yo teach customers that currently have no Internet access.

The question here is this will affect how SpaceX/Starlink approaches the rural Market as well as how aggressive marketing to them is to be in attracting subscribers before subsidized terrestrial providers installed infrastructure reaches these subscribers.

There is also with the Canada licencing request a similar question as well as how aggressive such Marketing will be in Canada for similar potential subscribers. In that Starlink can initially provide services to certain areas of Canada but not all initially. How the Canada Market could as well bring changes to Starlink deployment plans (higher inclination orbits earlier) could happen. To expand the size of the subscriber Market in Canada rapidly.
« Last Edit: 05/25/2020 08:48 pm by oldAtlas_Eguy »

Offline Asteroza

  • Senior Member
  • *****
  • Posts: 2911
  • Liked: 1127
  • Likes Given: 33
Re: Starlink : Markets and Marketing
« Reply #250 on: 05/25/2020 10:37 pm »
Here's Jamie Hadden's comment to the Nebraska Rural Broadband Task Force about a year ago.

Broadly speaking, Starlink is best at providing connectivity to remote, isolated users (farms, small towns, remote residences), so our system offers a good solution for those users who are hardest to reach via fiber. Service levels of 100 Mbps down / 40 Mbps up would generally be anticipated, but depends on how dense the user-base is within a region. Latency will be very low, ~30 ms or so, far quicker than existing satellite-based solutions due to our much lower orbit, and comparable to fiber. User segment is a 19-inch electronically steered antenna, mounted on one’s rooftop.

Yes.

This is how NGSO's business case shines vs Terrestrial cable/fiber etc business case. It is all about the infrastructure cost / subscriber as related to subscribers per sq km. An NGSO like Starlink would have little to no variability in infrastructure costs regardless of the moderate to low subscribers per sq km values. But terrestrial has high costs variation based on subscriber per sq km.

For terrestrial providers. Servicing rural areas will never be a significant money maker due to the high installation and maintenance costs of the infrastructure.

There is a raging debate in the Starlink General thread https://forum.nasaspaceflight.com/index.php?topic=48297.1540 about this as related to terrestrial providers getting a subsidy for putting in infrastructure yo teach customers that currently have no Internet access.

The question here is this will affect how SpaceX/Starlink approaches the rural Market as well as how aggressive marketing to them is to be in attracting subscribers before subsidized terrestrial providers installed infrastructure reaches these subscribers.

There is also with the Canada licencing request a similar question as well as how aggressive such Marketing will be in Canada for similar potential subscribers. In that Starlink can initially provide services to certain areas of Canada but not all initially. How the Canada Market could as well bring changes to Starlink deployment plans (higher inclination orbits earlier) could happen. To expand the size of the subscriber Market in Canada rapidly.

An interesting "killer app" might be direct farming support. While John Deere tractors get some hate for the DRM lockdown on tractor firmware, the digital transformation of agriculture via precision farming (GPS guidance for instance) could be further enhanced with a starlink antenna right on the tractor cab. To a lesser extent unmanned slave tractors, or fully autonomous UGV's can also benefit from low latency networking. There could even be a market for remote driving of rural UGV's by teleoperators, much like how some mines operate dump trucks remotely now (and those have wireless to a mine wifi AP, running to a fiber line so operators in a remote city can run the trucks).

Offline FutureSpaceTourist

  • Global Moderator
  • Senior Member
  • *****
  • Posts: 50841
  • UK
    • Plan 28
  • Liked: 85432
  • Likes Given: 38218
Re: Starlink : Markets and Marketing
« Reply #251 on: 05/26/2020 04:09 pm »
Quote
U.S. Army signs deal with SpaceX to assess Starlink broadband
by Sandra Erwin — May 26, 2020

The Army is trying to fill a growing demand for connectivity in the field.
WASHINGTON — The U.S. Army will experiment using Starlink broadband to move data across military networks. An agreement signed with SpaceX on May 20 gives the Army three years to test out the service.

https://spacenews.com/u-s-army-signs-deal-with-spacex-to-assess-starlink-broadband/

Offline loekf

  • Full Member
  • *
  • Posts: 169
  • Liked: 204
  • Likes Given: 18
Re: Starlink : Markets and Marketing
« Reply #252 on: 05/26/2020 08:00 pm »
Quote
U.S. Army signs deal with SpaceX to assess Starlink broadband
by Sandra Erwin — May 26, 2020

The Army is trying to fill a growing demand for connectivity in the field.
WASHINGTON — The U.S. Army will experiment using Starlink broadband to move data across military networks. An agreement signed with SpaceX on May 20 gives the Army three years to test out the service.

https://spacenews.com/u-s-army-signs-deal-with-spacex-to-assess-starlink-broadband/

Like someone wrote on Arstechnica, Elon Musk is indeed the real-life version of Tony Stark.

I'm eagerly waiting until he solves time travel.

Offline oldAtlas_Eguy

  • Senior Member
  • *****
  • Posts: 5308
  • Florida
  • Liked: 5010
  • Likes Given: 1511
Re: Starlink : Markets and Marketing
« Reply #253 on: 05/27/2020 10:06 pm »
Quote
U.S. Army signs deal with SpaceX to assess Starlink broadband
by Sandra Erwin — May 26, 2020

The Army is trying to fill a growing demand for connectivity in the field.
WASHINGTON — The U.S. Army will experiment using Starlink broadband to move data across military networks. An agreement signed with SpaceX on May 20 gives the Army three years to test out the service.

https://spacenews.com/u-s-army-signs-deal-with-spacex-to-assess-starlink-broadband/

Like someone wrote on Arstechnica, Elon Musk is indeed the real-life version of Tony Stark.

I'm eagerly waiting until he solves time travel.

The key point that would provide tremendous value to the US military for using Starlink is sat-sat links. It already has all the other properties that the US DOD wants in this initial deployment. Hopefully they get the sat to sat links deployed and working before the end of the 3 year evaluation period.

The US Government would be a Market for communication services worldwide. Possibly an eventual Mil frequency antennas on V2.0 sats for operation worldwide under US government responsibility for any RFI occurring. This would be a significant multi $B comm services contract. The comm data traffic could be an equivalent to a few million household subscriptions. But it would be spread to mostly outside of US. Usage in the US would be to support training and remote operations and deployments such as National Guard for disasters.

Offline Nomadd

  • Senior Member
  • *****
  • Posts: 8895
  • Lower 48
  • Liked: 60678
  • Likes Given: 1334
Re: Starlink : Markets and Marketing
« Reply #254 on: 05/27/2020 11:00 pm »
Quote
U.S. Army signs deal with SpaceX to assess Starlink broadband
by Sandra Erwin — May 26, 2020

The Army is trying to fill a growing demand for connectivity in the field.
WASHINGTON — The U.S. Army will experiment using Starlink broadband to move data across military networks. An agreement signed with SpaceX on May 20 gives the Army three years to test out the service.

https://spacenews.com/u-s-army-signs-deal-with-spacex-to-assess-starlink-broadband/

Like someone wrote on Arstechnica, Elon Musk is indeed the real-life version of Tony Stark.

I'm eagerly waiting until he solves time travel.

The key point that would provide tremendous value to the US military for using Starlink is sat-sat links. It already has all the other properties that the US DOD wants in this initial deployment. Hopefully they get the sat to sat links deployed and working before the end of the 3 year evaluation period.

The US Government would be a Market for communication services worldwide. Possibly an eventual Mil frequency antennas on V2.0 sats for operation worldwide under US government responsibility for any RFI occurring. This would be a significant multi $B comm services contract. The comm data traffic could be an equivalent to a few million household subscriptions. But it would be spread to mostly outside of US. Usage in the US would be to support training and remote operations and deployments such as National Guard for disasters.
I figured a very attractive feature for the military would be user to user links with no landing between. It would be hard to get much more secure than that.
Those who danced were thought to be quite insane by those who couldn't hear the music.

Offline RedLineTrain

  • Senior Member
  • *****
  • Posts: 2599
  • Liked: 2507
  • Likes Given: 10527
Re: Starlink : Markets and Marketing
« Reply #255 on: 06/03/2020 10:35 pm »
Nice article by Danny Lentz for NSF.  Good summary of the Tape Ark webcast mentioned above, where general service levels of 100 Mb down/40 Mb up typical and 1 Gb with special equipment are confirmed.

Offline Tulse

  • Full Member
  • ****
  • Posts: 546
  • Liked: 395
  • Likes Given: 3
Re: Starlink : Markets and Marketing
« Reply #256 on: 06/04/2020 12:52 am »
I figured a very attractive feature for the military would be user to user links with no landing between. It would be hard to get much more secure than that.
Especially if the connection between sats is optical, which would be much harder to intercept than radio.

Offline su27k

  • Senior Member
  • *****
  • Posts: 6414
  • Liked: 9104
  • Likes Given: 885
Re: Starlink : Markets and Marketing
« Reply #257 on: 06/07/2020 01:07 pm »
From reddit /r/starlink: France's biggest ISP in collaboration with Starlink

Quote
In a recent interview, an executive from "Orange", one of France's biggest ISP, said that his company was actively working with SpaceX on Starlink and that their collaboration was quite successful!

Source: at 28:47

Offline RedLineTrain

  • Senior Member
  • *****
  • Posts: 2599
  • Liked: 2507
  • Likes Given: 10527
Re: Starlink : Markets and Marketing
« Reply #258 on: 07/08/2020 01:43 pm »
If I were SpaceX, given the OneWeb purchase out of bankruptcy, I would immediately file for landing rights in the UK and India.  It could take a few months for CFIUS to make a decision.
« Last Edit: 07/08/2020 01:45 pm by RedLineTrain »

Offline wannamoonbase

  • Elite Veteran
  • Senior Member
  • *****
  • Posts: 5519
  • Denver, CO
    • U.S. Metric Association
  • Liked: 3222
  • Likes Given: 3988
Re: Starlink : Markets and Marketing
« Reply #259 on: 07/08/2020 02:04 pm »
If I were SpaceX, given the OneWeb purchase out of bankruptcy, I would immediately file for landing rights in the UK and India.  It could take a few months for CFIUS to make a decision.

Go for it!

The UK is small enough that probably only need a couple uplink locations. 

Edit: They will get there soon enough.
« Last Edit: 07/08/2020 02:05 pm by wannamoonbase »
Starship, Vulcan and Ariane 6 have all reached orbit.  New Glenn, well we are waiting!

Tags:
 

Advertisement NovaTech
Advertisement Northrop Grumman
Advertisement
Advertisement Margaritaville Beach Resort South Padre Island
Advertisement Brady Kenniston
Advertisement NextSpaceflight
Advertisement Nathan Barker Photography
0