Author Topic: NSF Readership Numbers 2017  (Read 5836 times)

Offline Chris Bergin

NSF Readership Numbers 2017
« on: 12/17/2017 10:03 PM »
This thread is a collection of data we're releasing to show NSF's readership numbers. Reporting period is the 12 month period of Mid-Dec, 2016 to Mid-Dec, 2017.

The data is collected by Google Analytics that we have embedded into the site.

Most sites show readership numbers to potential advertisers. Some show readership numbers as summaries. We've tended to show more data (and proof - as I'm sure we've all seen some sites around the web claim numbers and now show them), also allowing for some occasional questions about geo-interest and so on to be shown.

This review is also for our own purposes as we move the news site to a new design (including far more mobile friendly) - although "content is everything".

First, that summary! Again interesting, as the historical nature of this site continues (albeit with continually growing numbers) where the news site has the most "people", but the forum has the most "reads" via it being interactive but more specialist for the seasoned space flight fan.

Even more encouraging than the growing numbers are the consistency of use. Sure, a SpaceX launch will mean more people on site that day, but it's very consistent throughout the year, no big dips, a good high average and some mini-bumps for big events.

Another take home is the strength of the news site. I knew the forum would have good numbers, but the news site is much stronger than I thought and this is before we improve its presentation and accessibility. This will in turn feed into the "clickthrough" to the forum.

News Site:
Uniques: 2,648,264
Visitors (sessions) 8,387,590
Page Views: 13,797,628

Forum:
Uniques: 1,037,603
Visitors (sessions): 6,071,040
Page Views: 50,365,051

Below are some examples expanding on the numbers and the geographics.
« Last Edit: 12/17/2017 10:23 PM by Chris Bergin »

Offline Chris Bergin

Re: NSF Readership Numbers 2017
« Reply #1 on: 12/17/2017 10:04 PM »
Some numbers and visuals for the news site readership:

One graph is more countries. The list goes all the way down to the lowest readership country, with his North Korea, with 1 for the year! (I wonder who that is! ;D)
« Last Edit: 12/17/2017 10:37 PM by Chris Bergin »

Offline Chris Bergin

Re: NSF Readership Numbers 2017
« Reply #2 on: 12/17/2017 10:11 PM »
News Site 2017. United States breakdown.

Includes top States (You'll need to click that attachment to help you read it as it's squashed by the length of it).

And then an example of Florida, where you can see how it becomes more obvious for a site like ours.

(The numbers used in this are "sessions".)

« Last Edit: 12/17/2017 10:45 PM by Chris Bergin »

Offline Chris Bergin

Re: NSF Readership Numbers 2017
« Reply #3 on: 12/17/2017 10:33 PM »
NSF Forum - same parameters as the news site, but for the forum:

« Last Edit: 12/17/2017 10:37 PM by Chris Bergin »

Offline Chris Bergin

Re: NSF Readership Numbers 2017
« Reply #4 on: 12/17/2017 10:40 PM »
Let's have a closer look at California for the forum readers....


Offline catdlr

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Re: NSF Readership Numbers 2017
« Reply #5 on: 12/18/2017 05:25 AM »
Great job Chris.  Just the kind of information I like to dwell on.  Hope the numbers (subscribers, viewership, etc., ) are on an increasing trend over the years.  Hoping for even better numbers for 2018.  Tony D.
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Re: NSF Readership Numbers 2017
« Reply #6 on: 12/18/2017 05:51 AM »
That's some impressive participation in DC!  :D

Offline deruch

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Re: NSF Readership Numbers 2017
« Reply #7 on: 03/27/2018 10:30 AM »
Some numbers and visuals for the news site readership:

One graph is more countries. The list goes all the way down to the lowest readership country, with his North Korea, with 1 for the year! (I wonder who that is! ;D)

My takeaway from these numbers is that NSF should devote some serious effort to increasing/improving the site's coverage of India's space program and/or expanding exposure and advertising in Indian outlets.  India has more internet users than the US, many/most of whom speak English, it has an active national space program, and an educated society that is highly focused on technological advancement/development.  The readership from India should be way higher than it is.
Shouldn't reality posts be in "Advanced concepts"?  --Nomadd

Offline Chris Bergin

Re: NSF Readership Numbers 2017
« Reply #8 on: 03/27/2018 10:39 AM »
Some numbers and visuals for the news site readership:

One graph is more countries. The list goes all the way down to the lowest readership country, with his North Korea, with 1 for the year! (I wonder who that is! ;D)

My takeaway from these numbers is that NSF should devote some serious effort to increasing/improving the site's coverage of India's space program and/or expanding exposure and advertising in Indian outlets.  India has more internet users than the US, many/most of whom speak English, it has an active national space program, and an educated society that is highly focused on technological advancement/development.  The readership from India should be way higher than it is.

I don't think there's a post I could disagree more with!  :P

Per the coverage: We have William's excellent articles and full live coverage of each launch. This is for our standard audience and not the domestic Indian audience.

Per "advertising" in Indian outlets. My goodness me. No. Where's the economics in that? It's not 1998 where "more hits = more money". Also, while we have some good Indian members here, but nine times out of ten a new member signing up here with an Indian IP address is a spammer (a human spammer, as they don't need bots that get caught by our anti-spam). I know, because I'm also a moderator. Spend a few months in my shoes and you'd be wishing we could block that country, nevermind try and put our the welcome mat. ;)
« Last Edit: 03/27/2018 11:03 AM by Chris Bergin »

Offline Lar

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Re: NSF Readership Numbers 2017
« Reply #9 on: 03/28/2018 01:01 AM »
As far as increasing coverage? If some writers turned up that wanted to write articles about ISRO and their missions, and who were able to write to the usual NSF quality level...  I expect Chris would be happy to publish them. Coverage isn't something that rains down from the sky, it's organic. It has to be created.

(That's my view, not Chris's, of course)
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Offline Chris Bergin

Re: NSF Readership Numbers 2017
« Reply #10 on: 03/28/2018 11:58 AM »
Absolutely Lar. I'll always take good rocket writers. Heck, I'd like to have someone to overview the North Korean rockets at some point. Doesn't mean we're trying to attract new North Korean visitors! ;D

Offline spacenut

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Re: NSF Readership Numbers 2017
« Reply #11 on: 03/28/2018 12:43 PM »
What does Alabama look like if you could please show it? 

Offline seawolfe

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Re: NSF Readership Numbers 2017
« Reply #12 on: 03/28/2018 12:54 PM »
Guess I'd better start clicking on more forums here to bring my state's numbers up a bit.   ;D

Offline Star One

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NSF Readership Numbers 2017
« Reply #13 on: 03/28/2018 10:19 PM »
I am amazed the UK is number two in the list as this country has never struck me as that engaged with spaceflight compared to a number of the other nations out there. Not helped by how poor the coverage of the topic often is in the UK media.
« Last Edit: 03/28/2018 10:20 PM by Star One »

Offline Lar

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Re: NSF Readership Numbers 2017
« Reply #14 on: 03/28/2018 11:30 PM »
It's all Chris Bergin's friends I think?

(seriously I agree, it's interesting that the UK scores highly... however consider that this is almost exclusively an English language forum, and the UK has a lot of English speakers... that doesn't explain why India doesn't score higher, of course)
"I think it would be great to be born on Earth and to die on Mars. Just hopefully not at the point of impact." -Elon Musk
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Online Michael Baylor

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Re: NSF Readership Numbers 2017
« Reply #15 on: 03/29/2018 12:19 AM »
It's all Chris Bergin's friends I think?

(seriously I agree, it's interesting that the UK scores highly... however consider that this is almost exclusively an English language forum, and the UK has a lot of English speakers... that doesn't explain why India doesn't score higher, of course)
I request the detailed view of the UK so we can see how much of it is coming from York!  ;D
« Last Edit: 03/29/2018 12:19 AM by Michael Baylor »

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