"And we're going to trust this childish man ... to launch our billion dollar payload? Can anyone get a straight answer out of him? Anyone? Are we sure he's not joking ... again?"
Ironically, I'm not 100% sure you're serious, but I'll assume you are.
People do understand viral marketing, and this is that. It's also a bit of fun. And of course it accomplishes the objective of the demo mission, as much as a wheel of cheese.
Evaluated it alongside the "wheel of cheese". Formally as a business effect.
The cheese wheel barely trended briefly. Likewise this will as well. Estimate that the amount of "influence" is worth a few million as an advertising campaign. Whoopee.
For comparison, the "landing circus" had a few hundred million, which when it landed successfully went to a half billion. Not bad.
But to customers of the FH, no, not an effective use. If you wanted to enthuse govt HSF, you'd lob a boilerplate Dragon capsule on a cislunar trajectory. For NASA/ESA/other govt planetary science, you'd lob a satellite/cruse stage like mass with highest C3 (I'd shoot for out of solar system as highest velocity) on an accurate trajectory (possibly shooting by an well know asteroid). For NSS, inject a major mass simulator into a difficult orbit, with a high enough eccentricity for specific reentry in a chosen spot. For large geosats, likewise a mass simulator into a GTO-1500 would be desirable.
Those would be missions that would demonstrate skill and performance. If you do them successively, your repeat-ability becomes encouraging for use by actual customers.
It would be the thing that SX's rivals would be chilled to the bone with.Because it would be worth
an greatly increased chance at a few hundred million of revenue, not marketing expense. Yes, I know this doesn't mean anything to most fans. I get that.
As it is, he's doing them a favor.They don't have to take FH seriously for another few years. But then let's cater to the fans, who a few months later by griping about some other thing like BFS being late ...

(Not directed at anyone) His companies, his rocket, his car. If you don’t approve of his actions you’re welcome to start your own car company, your own rocket company, create some very successful products and then launch whatever you want wherever you want. Otherwise, why not appreciate the fact our world has such a person and enjoy the ride...
Heard this also when I criticized Bezos about his $100M avoidable waste on Firephone.
Both are still demonstrations of incompetence. Apparently, competence isn't in, but bread and circuses are. Explains the tomfoolery in DC perfectly. Perhaps Musk got brain rot from hanging around Trump for too long.
It's a launch vehicle for spacecraft. I don't care about it's likelihood for failure - if it's too high they won't launch. Rest is useless nonsense. Not a fan.
And, as I've told many including the billionaires mentioned here, just because you have more doesn't mean you have the liberty to care less - you have to care more. Otherwise you get all the avoidable disasters we see on a daily basis.
Some naysayer see a man launching a car to Mars, I see a man giving his old Roadster a proper viking funeral...
In a proper Viking funeral, wouldn't Elon have to also be in the Roadster?
Perhaps Viking funerals in Space is an untapped market? Has more appeal than those offering to send your ashes up in some tin can.
This comes to mind:
Seymour Cray Charts New Waters in SupercomputersThe story goes that Seymour Cray builds a new sailboat for himself by hand every year. But at the end of each summer, Cray burns the boat to the ground.
He does so, those who know him say, because he doesn't want to become a prisoner of his old boat design. He wants to start with a blank sheet of paper the following year.