According to the recent presentation at the Global Networking Forum, Blue Origin is aiming for 12 launches/year in 2023, at this point F9/FH will be a mature system with S1, S2 and Fairing reuse as well as 4 launch pads, if they price at a slightly lower price than their non-reusable competitiors they should have a large margin, they would simply need to lower their margins to compete with Blue Origin, furthermore B.O. won't be able to launch as many satellites with only one launch pad.
I think SpaceX will try to develop the ITS and make it economical as soon as possible, then they will likely compete with other Launch providers with ITS until their competitors make a second generation of RLVs that can compete with the (unnecessary large for commercial satellites) ITS, at this point SpaceX will make a smaller launch vehicle.