If you want to have tourists going to the moon and back on a regular basis, while maximizing safety and minimizing costs, it doesn't make sense to think about a single Apollo-like system around the Drago capsule, handling both the transportation from earth to the moon and the landings. Carrying a Dragon capsule with a heat shield all the way to the moon for example, is unnecessary. You could have instead several specialized pieces of infrastructure (one of them being the Dragon spacecraft), each handling a different part of the trip.
Reuse is the key to make cis-lunar space tourism widespread instead of rare
It would increase the initial cost, but could be cheaper and more flexible in the long term.
- you can take advantage of aerobraking instead of propulsively braking into LEO, thus minimizing the number of launches (to send propellant) and complexity of each trip