More trolling by some haters.
Do you also get upset when your Carl's Jr. burger doesn't look like the one in the TV commercial?
It's a 2-minute youtube video. Probably made their day for the people who were in it.
Somehow I guess it's anti-spacex because they have a rocket factory in America.
No, as has been pointed out, this is the last place you'd get haters (and trust me, if you think this thread is somehow negative to ULA's new-found fluffyness, go on any other site and you will see a heck of a lot worse, a LOT worse, than what is being said about this here).
ULA's strength was getting on with it and launching rockets and NOT doing what "new space" sometimes does (and also gets the same criticism for). That was ULA's charm and hopefully still is.
This "America's rocket factory" motto is at best fluffy, at its worst it's patronizing to its competitors and treats the public like morons, quite frankly. Or do they really think this PR campaign is fostering a legion of new ULA fans who will be in for a bit of a shock when they find out there's a number of other "rocket factories" for "American" rockets in the States?
I also recall at least two ULA folk rushing on to a thread to laugh about ATK's Liberty promos, which used equally silly tag lines, and even used a little girl actress intimating the stick was her only chance to be an astronaut.
ULA should not resort to fluff and that's not the video, it's the taglines. A bit like how the new leader is almost constantly responding to his "Not Tory Bruno" comedy account (which isn't even all that funny) to seem interactive (and fair enough, he is, but it's just a bit too much) or saying "Vote for our new rocket's name.....you can vote as many times as you want!" (What's the point of a poll then! Some kid could fix the result in a blink of an eye, and there's no running total, so it's probably even a real poll - they could easily announce "This won, with 587453534324234523 votes!")
ULA can be positive and get the right message out there with things like this:
http://www.nasaspaceflight.com/2013/07/ula-point-out-their-launch-processing-prowess/and
http://www.nasaspaceflight.com/2012/11/ula-customers-class-reliability-main-consideration/Launch reliability! You can't win on prices, but you have a big manifest of success.
Isn't that a better angle than trying to make people forgot about Russian engines?