Ya know we could start a new thread.
mdot = thrust / (isp * g)
isp = thrust / g / mdot
As such, isp is: for an ideal rocket, how long can we maintain that mass-force?
The reason isp is popular in the US (whereas exhaust velocity is more popular in Europe/Russia) is because non-metric people prefer to talk in terms of mass-force.
No such quantity as mass-force exists, but I think I get your drift. The standard measure of the amount of oomph that a propellant provides is the impulse delivered, i.e., the product of thrust and time. If, as is common in English-language textbooks written in the 1960s or earlier, propellant quantity is expressed in terms of weight, then the natural figure of merit of for propellants is impulse divided by weight. Since both thrust and weight are forces, impulse over weight is expressed as a time. That's what we usually call specific impulse, though it would be more precise to call it weight-specific impulse (impulse per unit weight of propellant).
If we express propellant quantity in terms of mass, then the natural figure of merit is impulse divided by mass, which has units of velocity. We usually call that effective exhaust velocity, but it can also be thought of as mass-specific impulse.
Weight-specific impulse is, of course, the time that a given quantity of propellant can produce a thrust equal to its own Earth weight. Since thrust-to-weight ratios at stage ignition are typically nearish to unity and since, at stage ignition, the mass of a space vehicle is usually dominated by the stage's propellants, that time does provide a bit of insight into how long a stage should burn for optimal efficiency.
More often, however, effective exhaust velocity provides the greater insight: if the delta-V needed from a stage greatly exceeds its effective exhaust velocity, the rocket equation tells you you're really going to have to tighten your belt. If it were up to me, we'd do away with weight-specific impulse and use effective exhaust velocity.
EDIT: Deleted two fragmentary sentences accidentally attached at the end of the final paragraph.