The reliability is not an accident. It is a planned outcome.
Go back in history a bit, to the 1990s. August 1998 there was a Titan IV failure with a classified satellite. Then in April 1999 there were two Titan IV failures involving DSP and Milstar satellites, both left in useless orbits. Add those three failures together and the loss was billions of dollars (Jim may know the total, but I seem to remember that the dollar amount was publicly revealed, and it was in the $3-$4 billion range, including the rockets). USAF commissioned an investigation, led by Tom Young, who is kinda the go-to guy for this stuff:
http://www.spacedaily.com/news/launchers-99p.html"To sum up months of work, we found problems in accountability, quality, subcontract/supplier management and cost emphasis," said A. Thomas Young, the former president and chief operating officer of Martin Marietta Corp., who chaired the panel."One of the primary conclusions of the investigation was that USAF had gotten sloppy and allowed their contractors to get sloppy. There were a lot of reasons for this, but there had been a shift in oversight responsibility during the 1990s. USAF had decided to save costs by dismissing a lot of its civilian in-house acquisition oversight. They sent a lot of people packing (I think that many of them were at Aerospace Corporation). The idea was that they could let the contractors self-monitor their performance and report on how they were doing. "We're doing everything right!" was the standard response.
This report sent some shockwaves through USAF and DoD, and the lesson that they learned was that it was stupid to save a few tens of millions (or even over $100 million) a year when they were sticking billion dollar satellites atop rockets that were blowing up.
Spend more money, achieve high reliability became the mantra.
And that legacy--billions of dollars lost after efforts to reduce costs, a scathing report, and a determined response to fix things--is why we got this:
http://spacenews.com/article/military-space/39832shelton-fires-back-at-spacexShelton Fires Back at SpaceXBy Irene Klotz | Mar. 12, 2014
CAPE CANAVERAL, Fla. — The head of Air Force Space Command has a response to Space Exploration Technologies Corp. CEO Elon Musk, who, during a spirited March 7 Senate hearing, asked why if SpaceX’s rockets “are good enough for NASA, are they not good enough for the Air Force?
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So, when ULA achieves high reliability, it's because they're aiming for it. And they're getting paid extra for it. Now you can argue that USAF is paying too much, and you can argue that there's an opportunity cost to paying too much, but I'm simply pointing out that there's a legacy here. There's a reason.