1) There's the crux of so many critics on asteroid retrieval. The Planetary Society, for example, won't lobby for the mission out of fear the science budget could get harmed. Moon first, Mars first, etc all think there's a zero sum game of dollars and "the heist" is the enemy.
2) If NASA wants to succeed in convincing these partisans to support asteroid retrieval, then the paradigm needs to shift. ...
3) ... The NASA budget will grow again if the American people and their Representatives see a return on investment.
1) In some ways, I think the various partisan groups are suffering from "live by the sword, die by the sword". They all talk about how the funding pie is finite and how adding a dollar to this slice would remove a dollar from that slice. Whenever they get a chance to write this paradigm into law, they do so. When their political constituency is waxing, they wax on about how important their work is, which is why it got funding. When waning, they whine about how can it be that their work, so important, should not be funded.
2) They keep on presenting intentionally scrubbed budgets in order to maintain funding. Over the decades, it's gotten so messy, that the disinterested observer can only conclude that profit trumps accomplishment. The heist constinues the budgetary scrubbing paradism. Worse, the heist presentation gives no indication whatsoever that they will even need to achieve their ostensible goal. This is the statement by Mr. Gerstenmaier which galls me to the core: That even if they don't grab a rock, the mission is already deemed a success, by virtue, presumably, of the number of PhD's referenced in the paper presentations so far. In fact, by my *cough* analysis *cough*, they propose to bag it when they should be lassoing it.
So yeah, the paradigm will have to change.
3) No question but that with an actual decades old lunar base, now being renovated to add hotel rooms, while the martian base itself is being added to, the budget conversation would be substantially different.
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(Probably the very first LGBT, left-handed, red-haired, Americo-caucasoid-asio-africo handicapped Jewish/Pagan astronaut would have wheeled into the Mars base by now, demonstrating that we are still a great nation. At least as regards the number of squares on our census forms, more than any other nation on Earth. But I digress.)
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Alas.
But instead we have an underutilized decade old space station which can't even do a plant experiment and which we can't even get to for the time being. We have a telescope which, while on the ground, can *cough* actually *cough* see farther into space than mankind has ever seen before. We have managed an unmanned sub-orbital flight, with way, way, way more instrumentation than Mercury, using the most technically advanced rocket
e-ver. Soon, in merely a decade or so, we will repeat an Apollo mission, demonstrating our leadership to all.
So yeah. ROI.