Suborbital Dragon Hops vis a vis Virgin/Xcor - no why?

[SoCalEric]

Hi all.
Sorry I couldn't find it if if was already discussed, but was there a consensus on why this would be economically disadvantageous for Musk?

http://m.youtube.com/#/watch?feature=watch-vrec&v=wbqpxJDLgBw
http://m.youtube.com/#/watch?feature=watch-vrec&v=wbqpxJDLgBw

IF dragon/F9 mating could be done in a snap (how big of an 'IF' is that?), if a self-landing F9 was, say, only half fueled, then bothering with this would sure 'feel' overkill, hardware-wise. Assuming completed hardware, though,  do operations & wear and tear factors align with that sentiment @ $200,000 per passeger seat?

Income could be $1m per launch (?).
Could always charge the most premium price by always going higher than Xcor (330,000 ft) or Virgin (360,000 ft).  Say, Dragon at 8min microgravity vs 4min (?).

Total flight time 10 min (??) for F9 and 15 min (??) for modified Dragon (with retracting seat arrangement).

Just wondering. Video was fun to watch.