Author Topic: NASASpaceflight.com News Site and Forum Readership in 2012 (Read 31161 times)

Chris Bergin · « **on:** 01/04/2013 12:50 pm »

Most sites don't publish these results. Some provide a few numbers, others provide overviews to advertisers only, but we're going to continue to publish our yearly numbers on site, via Google Analytics (which is embedded into every page on the site).

Despite this being the first year without Shuttle missions - which was what we originally set up to cover (planning, processing, launches, missions, post flight), we've once again enjoyed another rise in readership numbers in 2012.

Summary - Reporting period Jan 1, 2012 to December 31, 2012
News site - NASASpaceflight.com:
1.26 million uniques.
5.08 million visitors.
9.24 million page views.

Forum - Forum.Nasaspaceflight.com
1.02 million uniques.
4.69 million visitors.
37.06 million page views.

Click to download NSF 2012 Visitation numbers PDF containing a presentation of the slides that follow

Chris Bergin · « **Reply #1 on:** 01/04/2013 12:51 pm »

See following screenshots from Google Analytics for additional stats. But first, this is our global outreach - click to enlarge:

NASASpaceflight.com - News Site

News site overall and global outreach:

Chris Bergin · « **Reply #2 on:** 01/04/2013 12:52 pm »

NASASpaceflight.com - News Site

US States:

Chris Bergin · « **Reply #3 on:** 01/04/2013 12:52 pm »

NASASpaceflight.com - News Site

Florida (as example):

Chris Bergin · « **Reply #4 on:** 01/04/2013 12:54 pm »

Forum - Forum.Nasaspaceflight.com

Overall:

Chris Bergin · « **Reply #5 on:** 01/04/2013 12:54 pm »

Forum - Forum.Nasaspaceflight.com

US States:

Chris Bergin · « **Reply #6 on:** 01/04/2013 12:55 pm »

Forum - Forum.Nasaspaceflight.com

Texas (as example):

Chris Bergin · « **Reply #7 on:** 01/04/2013 12:55 pm »

Forum - Forum.Nasaspaceflight.com

California (as example):

Chris Bergin · « **Reply #8 on:** 01/04/2013 01:05 pm »

We also have stats of space industry visitations - which are again very, very strong. I'm not going to post those slides, as it might cause a company to wonder if their workers are on the site at work

But you can pretty much work things out via the location maps.

Longhorn John · « **Reply #9 on:** 01/04/2013 03:27 pm »

That's really impressive! And it's not just the numbers, it's how great this site is.

Jason1701 · « **Reply #10 on:** 01/04/2013 04:29 pm »

You're popular in Hawthorne.

James (Lockheed) · « **Reply #11 on:** 01/04/2013 04:31 pm »

Quote from: Jason1701 on 01/04/2013 04:29 pm

You're popular in Hawthorne.

I would imagine the same for Huntsville. I can't walk into a room here without seeing the site on people's tablets.

Chris Bergin · « **Reply #12 on:** 01/04/2013 04:38 pm »

Quote from: James (Lockheed) on 01/04/2013 04:31 pm

Quote from: Jason1701 on 01/04/2013 04:29 pm
You're popular in Hawthorne.

I would imagine the same for Huntsville. I can't walk into a room here without seeing the site on people's tablets.

Heh! So it is! News site:

spectre9 · « **Reply #13 on:** 01/04/2013 05:33 pm »

Thanks for these stats Chris. Very interesting.

Doesn't take long staring at the maps to realise this interest is a southern thing. That's where the NASA centers are

This just backs up my assertion that people in the North aren't going to care as much about space if they don't have their own center building billion dollar hardware.

It's almost directly proportional. NASA funding in a state to NSF hits.

Illinois is the big winner here. Huge state that pays nothing for NASA but still has interest in space.

Why don't they deserve their own NASA center?

If the answer is "Cause they didn't get one in the 50s/60s" that's not good enough for me.

Seems like the people of Merritt Island are big supporters of this site. Seems like a bit of daytime usage could be driving those stats

Then the Titusville stats would fire up all night long as Jim "corrects" many posts he finds inaccurate or just plain wrong.

Aussies are 6th behind non-English speaking countries. I'm sure many here either haven't found the site or might be a bit off put by the amount of Americans here. I guess those countries ahead of us have real space programs so they should have some interest.

I enjoy the company of most US members. Some are difficult but it doesn't bother me as much as it once did. I know many enjoy a good argument and will attack the topic and not the poster.

UK visitation seems very strong. Good job to everybody over there for getting people involved. Is that just word of mouth from Chris and Pete?

It's great to see where the sites been and the areas where it could possibly improve the amount of hits being generated.

Lee Jay · « **Reply #14 on:** 01/04/2013 05:53 pm »

Quote from: spectre9 on 01/04/2013 05:33 pm

UK visitation seems very strong. Good job to everybody over there for getting people involved. Is that just word of mouth from Chris and Pete?

Maybe it's just Chris and Pete. The number of hits seems about right for those two!

RichardAKJ · « **Reply #15 on:** 01/04/2013 06:03 pm »

Quote from: Lee Jay on 01/04/2013 05:53 pm

Quote from: spectre9 on 01/04/2013 05:33 pm
UK visitation seems very strong. Good job to everybody over there for getting people involved. Is that just word of mouth from Chris and Pete?

Maybe it's just Chris and Pete. The number of hits seems about right for those two!

Maybe Chris could post a UK map? I think there's at least one other poster from Edinburgh. I mostly lurk!

Space Pete · « **Reply #16 on:** 01/04/2013 06:06 pm »

Quote from: Lee Jay on 01/04/2013 05:53 pm

Quote from: spectre9 on 01/04/2013 05:33 pm
UK visitation seems very strong. Good job to everybody over there for getting people involved. Is that just word of mouth from Chris and Pete?

Maybe it's just Chris and Pete. The number of hits seems about right for those two!

I was thinking the same! I probably account for at least 1% of UK traffic!

These are some really terrific results for what is A) a niche website to start with, and B) a "nice within a niche" in that we were always primarily a Shuttle site. These figures really show how we've branched out into other areas, and is a testament to our great content (which all comes from L2 - plug!).

It's too bad that Google Analytics doesn't register hits from the ISS - because I know for a fact that it happens!

(Well, technically it would be a hit from Houston, as ISS internet comes via remote connection to an internet-connected PC at JSC.)

Chris Bergin · « **Reply #17 on:** 01/04/2013 06:07 pm »

Quote from: RichardAKJ on 01/04/2013 06:03 pm

Quote from: Lee Jay on 01/04/2013 05:53 pm
Quote from: spectre9 on 01/04/2013 05:33 pm
UK visitation seems very strong. Good job to everybody over there for getting people involved. Is that just word of mouth from Chris and Pete?

Maybe it's just Chris and Pete. The number of hits seems about right for those two!

Maybe Chris could post a UK map? I think there's at least one other poster from Edinburgh. I mostly lurk!

Wow, second!

York is 27th - scandelous!

News site again:

Chris Bergin · « **Reply #18 on:** 01/04/2013 06:09 pm »

Quote from: Space Pete on 01/04/2013 06:06 pm

Quote from: Lee Jay on 01/04/2013 05:53 pm
Quote from: spectre9 on 01/04/2013 05:33 pm
UK visitation seems very strong. Good job to everybody over there for getting people involved. Is that just word of mouth from Chris and Pete?

Maybe it's just Chris and Pete. The number of hits seems about right for those two!

I was thinking the same! I probably account for at least 1% of UK traffic!

These stats are for visits not page views, so wouldn't make any difference how much we're running around the site

Space Pete · « **Reply #19 on:** 01/04/2013 06:16 pm »

Quote from: Chris Bergin on 01/04/2013 06:07 pm

News site again:

Wow, Kensington - very posh!

Quote from: Chris Bergin on 01/04/2013 06:07 pm

York is 27th - scandelous!

Maybe it's because you only have about five PCs in York?