Author Topic: Wired dot com article on this year's most audacious private space plans  (Read 15248 times)

Offline Andrew_W

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Golden Spike Company
All they've shown us is a phase A study, no hardware, no financial backing, no customers.
1/10

Planetary Resources
Asteroid Mining, economics way too dubious 1/10

B612 Foundation
Not outlandishly expensive, and a mission that could have appeal to potential backers, 3/10

Mars One
Too ambitious with no appeal to anyone but dreamers (who usually don't have much cash) going for it,  less than 1/10

SpaceX Falcon Heavy
Seems inevitable that this will fly.
10/10

Google Lunar X-Prize
At least has the potential of multiple starters.
4/10

Private Space Tourism
Has money, hardware, several starters and customers, so it's very likely someone will succeed.
9/10
« Last Edit: 12/28/2012 07:00 am by Andrew_W »
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Offline KelvinZero

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Do they mean audacious in the doable sense, or audacious in the "what are they smoking" sense? I read the article, and it still isn't clear to me.

Well, I think Jeff and I were both singing the same tune to Adam, which is that best of these are 8/10 for technical merit but most are 2/10 for business case
(except Falcon Heavy which I agree is real)

Im also unsure of what they are rating on. Personally I find the reusable falcon/grasshopper experiments the most audacious.

Offline Ben the Space Brit

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I have no idea why Falcon Heavy even appears on this list.  Okay, so SpaceX are proposing an LV with a bigger throw weight to LEO than any other commercial LV but it's hardly 'audacious'.  It's a bit of a calculated business risk but that's all.  If anything, the 'audacious' analysis should have been focussed on the reusable Falcon-9.

I also think that they're being a bit hard on Golden Spike.  I'd put it at about 2/10 - Technically it's very doable; the issue is, of course, customers and money and I'm far from sanguine about their ability to get either.
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Offline A_M_Swallow

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Right, they have to find six customers who are willing to pay 1.5bn for landing two people on the moon. Governments can be ruled out, since spaceflight is about national prestige, not paying an american company to do it. NASA has more ambitious plans, which leaves..

..private companies in need of a marketing campaign or filthy rich individuals.

I suspect that there are several countries may be interested - their national airlines use planes built in the USA or Europe.  They may want their flag on the fairing and lander.  There may also be a few special rules such as the oil used to make the rocket fuel must come from their country.

Offline KelvinZero

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Right, they have to find six customers who are willing to pay 1.5bn for landing two people on the moon. Governments can be ruled out, since spaceflight is about national prestige, not paying an american company to do it. NASA has more ambitious plans, which leaves..

..private companies in need of a marketing campaign or filthy rich individuals.

I suspect that there are several countries may be interested - their national airlines use planes built in the USA or Europe.  They may want their flag on the fairing and lander.  There may also be a few special rules such as the oil used to make the rocket fuel must come from their country.

This only made sense to me if the american government was the primary customer, but in that case it makes good sense. The way I see it, the company (or set of companies) are promising to take on all the risk and possibly also supply other secondary customers to reduce costs further.

If the american government would not value a lunar architecture owned by american companies for a couple of billion a year, pay on delivery, then everything it has ever said about going to the moon was a sick lie to justify pork. Sorry for the emotive language but I think it is justified in that hypothetical case.

Offline A_M_Swallow

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Right, they have to find six customers who are willing to pay 1.5bn for landing two people on the moon. Governments can be ruled out, since spaceflight is about national prestige, not paying an american company to do it. NASA has more ambitious plans, which leaves..

..private companies in need of a marketing campaign or filthy rich individuals.

I suspect that there are several countries may be interested - their national airlines use planes built in the USA or Europe.  They may want their flag on the fairing and lander.  There may also be a few special rules such as the oil used to make the rocket fuel must come from their country.

This only made sense to me if the american government was the primary customer, but in that case it makes good sense. The way I see it, the company (or set of companies) are promising to take on all the risk and possibly also supply other secondary customers to reduce costs further.

If the american government would not value a lunar architecture owned by american companies for a couple of billion a year, pay on delivery, then everything it has ever said about going to the moon was a sick lie to justify pork. Sorry for the emotive language but I think it is justified in that hypothetical case.

I am definitely talking non-US Governments.

Offline Rugoz

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I am definitely talking non-US Governments.

American hardware launching on an american rocket from an american spaceport? I'm sorry but even if the whole vehicle were plastered with the national flag the best propaganda ministry couldn't sell it.

Your best bet is some rich monarch from a gulf state.
« Last Edit: 12/29/2012 07:12 am by Rugoz »

Offline KelvinZero

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I am definitely talking non-US Governments.
Er.. yes. It would have been pretty strange if you were talking about several US countries. 8)

It just doesn't make any sense to me. There is absolutely no comparison between buying a single ticket to the moon and buying an airline. You buy an airline because you don't like having to buy tickets. Buying an airline, buying a satellite launch, these things all make money back from hundreds of thousands of users in a straightforward way and perform functions that countries can pretty much not do without anymore.

Offline manboy

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What are members' own opinions on the ratings?

Mine:
Golden Spike Company -- 3/10
Planetary Resources, Inc -- 3/10
B612 Foundation -- 2/10
Mars One -- 0/10
SpaceX Falcon Heavy -- 9/10
Google Lunar X-Prize -- 2/10
Private Space Tourism -- 5/10

My plausibility ratings:
Golden Spike Company -- 3 - Looks interesting but I doubt they'll be able to raise the capital.
Planetary Resources, Inc -- 4/10 - I'm skeptical they can turn a profit on their business model but I'm very interested in the company's future.
B612 Foundation -- Unknown - I don't know enough about them to give an opinion.
Mars One -- 0/10 - The logic behind how they will raise capital and make revenue is flawed, their architecture is very poor and they've greatly under estimated their costs.
SpaceX Falcon Heavy -- 9/10 - I know it will almost definitely launch but may not do so in 2013.
Google Lunar X-Prize -- 5/10
Private Space Tourism -- 8/10 - It's something that must happen.
« Last Edit: 12/29/2012 11:18 am by manboy »
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Offline A_M_Swallow

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Quote
I am definitely talking non-US Governments.

American hardware launching on an american rocket from an american spaceport? I'm sorry but even if the whole vehicle were plastered with the national flag the best propaganda ministry couldn't sell it.

Your best bet is some rich monarch from a gulf state.

Exactly.  There are Arabsat and NileSat in orbit.
http://www.arabsat.com/pages/Default.aspx
http://www.nilesat.com.eg

Now we need to hire a salesman who can sell than an Islamic trip to the Moon for only $1.6 B.

Offline Warren Platts

The plan of reaching an asteroid and returning it or large amounts of material from it isn't that far-fetched. We've already done asteroid sample-return, and there are some small asteroids that are actually temporary moons of the Earth. An unmanned spacecraft launched on an Atlas V could return it to the cislunar system, possibly even closer such as LEO (using high-Isp propulsion, as commonly found on comm sats). That is at the end of a decade or three of developing much smaller spacecraft, though, for recon purposes, selling the data and the spacecraft on the market. They are well-heeled with real billionaires putting significant weight behind them, enough that they are building hardware right now. Their plan is more realistic than Golden Spike, who have a sort of all-or-nothing approach and aren't backed as well and have no hardware to speak of. But I think the reason why people rate Planetary so poorly is because it /sounds/ scifi and it isn't just repeating what was done 40 years ago.

Planetary is much more realistic, because they can last as long as they need to, by selling their Arkyd spacecraft as a series of Earth imaging sats  or doing tech development for NASA. Planetary Resources is taking the only approach you CAN take unless someone signs you a check for like $1 billion before you have anything to show them. I'd rather see  Planetary Resources or a Google Lunar X-prize contestant, showing real hardware they're working on, than one big grand approach with just powerpoints and no plans to do anything until a big ol' check comes in. Build as you go is superior to Hail Mary, as far as business plans go.

This is really unfair at a number of levels. First off, it's one thing to have billionaires who say they are backing you, and it's another thing to have them actually write billion dollar checks. There have been no billion dollar checks written to PRI.

Second, their vaunted business plan is no sure thing. Satellite surveillance services is going to be a hard sell in the era of cheap drones everywhere. As for deep space, basic science teloscopy, that's a neat idea, but where's the money it it? Well, it's mainly governments interested in funding basic science--the same business plan behind Golden Spike Company.

So you have one company offering robotic telescope services, and another offering manned Lunar sample return missions. If you are ISRO or JAXA (or NASA), why would you buy a telescope when you can make it and launch it yourself? Lunar sample return, on the other hand, offers some real, concrete scientific results that can't be had any other way.

Bottom line: Golden Spike offers the better product, and that is why they will succeed.
« Last Edit: 12/30/2012 11:03 am by Warren Platts »
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Offline Robotbeat

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Drones in the middle east use satellites for bandwidth and drones are bandwidth constrained especially as higher bandwidth cameras and sensors become more popular. Laser comms have much higher bandwidth than radio and don't have to worry about licensing so much. Laser comms is another central part of their plans. In a world of pervasive drones, they are actually well-positioned.

And it looks like Planetary has greater support, more enthusiastic support, in the sense that they are being funded enough to actually build stuff, something that isn't happening with Golden Spike. Also, Planetary is pursuing tech dev grants, which is much more encouraging to me as a sign of a company that can last long enough to do their long-term goals. This is why the lunar Xprize folks are better positioned, IMHO, than Golden Spike. If you're always waiting for the golden ticket and aren't building out your expertise and client base with real, near-term, revenue-generating projects, you won't be around long enough to do your grand, long-term goals.

I think you are letting your enthusiasm for the Moon get the better of you, here.
« Last Edit: 12/30/2012 09:02 pm by Robotbeat »
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Offline Steven Pietrobon

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My Ratings

Golden Spike Company -- 1/10 (Insufficient funding.)
Planetary Resources, Inc -- 1/10 (Insufficient return on investment.)
B612 Foundation -- 1/10 (Insufficient funding.)
Mars One -- 1/10 (Insufficient funding.)
SpaceX Falcon Heavy -- 9/10 (Has funding and technology.)
Google Lunar X-Prize -- 1/10 (Insufficient return on investment.)
Private Space Tourism -- 9/10 (Has funding and technology.)
Akin's Laws of Spacecraft Design #1:  Engineering is done with numbers.  Analysis without numbers is only an opinion.

Offline Robotbeat

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Seriously? Why have a scale between one and ten?
Chris  Whoever loves correction loves knowledge, but he who hates reproof is stupid.

To the maximum extent practicable, the Federal Government shall plan missions to accommodate the space transportation services capabilities of United States commercial providers. US law http://goo.gl/YZYNt0

Offline Steven Pietrobon

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OK, here are some more accurate estimates.

My Ratings

Golden Spike Company -- 0.01/10 (Insufficient funding.)
Planetary Resources, Inc -- 0.001/10 (Insufficient return on investment.)
B612 Foundation -- 0.001/10 (Insufficient funding.)
Mars One -- 0.0001/10 (Insufficient funding.)
SpaceX Falcon Heavy -- 9.5/10 (Has funding and technology.)
Google Lunar X-Prize -- 0.1/10 (Insufficient return on investment.)
Private Space Tourism -- 9.75/10 (Has funding and technology.)
Akin's Laws of Spacecraft Design #1:  Engineering is done with numbers.  Analysis without numbers is only an opinion.

Offline Robotbeat

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You are more confident than I am in space tourism. Also, more pessimistic on ventures like Planetary, unless you're considering them on the basis of mining PGMs alone and ignoring the other aspects, in which case I don't really disagree.

The Google lunar Xprize folks have a decent chance, actually. They have free flight on a Falcon 9, and mUch the rest can be had from cubesat or legacy components. Not that impossible, considering some teams have at least as much resources as some of the NGLLC folks, plus university backing.
Chris  Whoever loves correction loves knowledge, but he who hates reproof is stupid.

To the maximum extent practicable, the Federal Government shall plan missions to accommodate the space transportation services capabilities of United States commercial providers. US law http://goo.gl/YZYNt0

Offline Galactic Penguin SST

You are more confident than I am in space tourism. Also, more pessimistic on ventures like Planetary, unless you're considering them on the basis of mining PGMs alone and ignoring the other aspects, in which case I don't really disagree.

The Google lunar Xprize folks have a decent chance, actually. They have free flight on a Falcon 9, and mUch the rest can be had from cubesat or legacy components. Not that impossible, considering some teams have at least as much resources as some of the NGLLC folks, plus university backing.

Speaking of the GLXP, the irony is that the leading team in the race (or at least what I feel from reading the progress of all the teams) is a Spanish team with a medium sized rover (compared with those from other competitors) that will ride a Chinese rocket to the Moon.....  ::)
Astronomy & spaceflight geek penguin. In a relationship w/ Space Shuttle Discovery.

Offline Rugoz

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Actually the water mining plans of planetary resources don't sound too outlandish, mining rare metals seems to be only a long-term goal for them.

So 3/10 from me :)

I will also improve my rating for mars one from 0.1 to 1 for the lulz. I am totally excited about the idea of reality tv from mars, and I think their gradualist approach is a strength (austronaut selection program etc.) Its crazy but maybe that is needed to bring media companies on board, and no doubt they got the cash.

« Last Edit: 12/31/2012 12:17 pm by Rugoz »

Offline Robotbeat

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You are more confident than I am in space tourism. Also, more pessimistic on ventures like Planetary, unless you're considering them on the basis of mining PGMs alone and ignoring the other aspects, in which case I don't really disagree.

The Google lunar Xprize folks have a decent chance, actually. They have free flight on a Falcon 9, and mUch the rest can be had from cubesat or legacy components. Not that impossible, considering some teams have at least as much resources as some of the NGLLC folks, plus university backing.

Speaking of the GLXP, the irony is that the leading team in the race (or at least what I feel from reading the progress of all the teams) is a Spanish team with a medium sized rover (compared with those from other competitors) that will ride a Chinese rocket to the Moon.....  ::)
Astrobotic isn't Spanish. ;)
Chris  Whoever loves correction loves knowledge, but he who hates reproof is stupid.

To the maximum extent practicable, the Federal Government shall plan missions to accommodate the space transportation services capabilities of United States commercial providers. US law http://goo.gl/YZYNt0

Offline Warren Platts

And it looks like Planetary has greater support, more enthusiastic support, in the sense that they are being funded enough to actually build stuff, something that isn't happening with Golden Spike. Also, Planetary is pursuing tech dev grants, which is much more encouraging to me as a sign of a company that can last long enough to do their long-term goals.

They were also doing a Kickstarter project and supposedly charging $25 to attend their press conference. If they got so much money, then why apply for tech dev grants? It's just going to slow them down.

Quote
This is why the lunar Xprize folks are better positioned, IMHO, than Golden Spike. If you're always waiting for the golden ticket and aren't building out your expertise and client base with real, near-term, revenue-generating projects, you won't be around long enough to do your grand, long-term goals.

The problem with GLXP is that the prize money won't cover the cost of development, and there's really not much other way to make money on the deal, except for selling advertising sponsorships. And the prize money is scheduled to go away not too far in the future, and will in any case get cut by a large portion when the government lauched Chinese probe beats them all to the Moon.

As for the necessity of building your own equipment, I don't see it. Space Adventures didn't manufacture anything, yet they managed to sell several tickets to space. The only thing Golden Spike really needs is a lander, and Masten, Armadillo, and ULA are already on it. As for tech dev grants, Stern knows how to apply for those as well. If NASA is smart, they will get on the bandwagon before they get embarrassed.

Granted, they most likely will not; however, the recent National Academy of Sciences report says there is little to no enthusiasm among non-US space agencies for NASA's current direction of building an ISS II at EML2 and going for an asteroid at some point in the distant future. The IP's want to see Lunar surface missions, and if that's what they want, they're going to have to do it without NASA, unless they want to wait 20 years for the agency to get it's act together. Therefore, there is a pent-up market demand for Lunar sample return missions that is potentially worth billions.

Quote
I think you are letting your enthusiasm for the Moon get the better of you, here.

Keep in mind that Alan Stern is also chief scientist at MoonEx. Thus, looking long term, if there is any money to be made in actually securing off-world resources, it's way more likely that it will come from the Moon than asteroids. Why? Because the time to market can't be beat. Also, the Moon is a natural asteroid magnet, so anything that's valuable on NEA's will also be found at the Moon at impact sites. This is not my idea or bias: Stern himself is on record here.
« Last Edit: 12/31/2012 05:48 pm by Warren Platts »
"When once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return."--Leonardo Da Vinci

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