Didn't spacex invest in surrey satellite technology, who make small sats, a few years ago?
2 pics, NSFers here should be able to understand.
...Anyone can manufacture a satellite (with the strict definition ). Comm packages and remote sensing is different. SpaceX manufactured a spacecraft, not a comm sat and not an imaging platform.
Why do you think SpaceX will do that? They didn't build GPS or TDRS or Earth remote sensing. Mars already has good remote sensing from multiple platforms and even some telecom capability (which can work as a geospatial capability in a pinch). NASA also is contracting for commercial communications at Mars, so SpaceX will have yet more infrastructure.
SpaceX only does vertical integration if they have to. Doesn't make sense in this case.
The first option allows for a crew dragon. Plus a failure of fairing wouldn't effect dragon's mission.