While most of us were sleeping off Christmas dinner or watching college football on TV, teams of engineers, students and aspiring rocketeers around the globe were working to become the first private enterprise to land a working rover on the Moon. The $30,000,000 Google Lunar X PRIZE, first announced a bit more than three years ago, officially closed to new registrations on December 31, 2010, with over 20 participating teams.
DELIVERY OF LUNAR SURFACE PAYLOADS ON A COST-SHARED COMMERCIAL ROBOTIC EXPEDITION. By D. P. GumpAt: http://www.lpi.usra.edu/meetings/leag2011/pdf/2045.pdf"Introduction: The agenda for robotic activity on the moon is sufficiently broad and the expense of mounting a commercial mission is now sufficiently affordable to close the business case for repeated private-sector expeditions that sell payload accommodations on a per-kg basis to all interested parties."