Zenit did in fact continue. Energia and Buran had much greater capabilities but there was not sufficient demand to continue the program.It's interesting to ask why Zenit did not replace the Proton, was it just international politics that led to building Angara instead?Nearly 30 years after the fall of the USSR the Proton is still not fully replaced.
Some people have complained about launches involving the Proton rocket having a negative environmental impact because the main stages of the Proton rocket are fueled by the toxic propellant unsymmetrical dimethylhydrazine. Environmental critics of the Proton rocket think that the Russian Federation should have let the Buran space shuttle program continue and save more than 800 million rubles for the Buran program by cancelling further production of the Proton and Molniya rockets, because the Energia rocket booster did not use unsymmetrical dimethylhydrazine and instead was fueled by LOX, LH2, and kerosene.
While I would love to see what that would look like today, Exchanging Proton with Buran would just mean less payload to orbit and limited orbit types. We dont know how much Buran would cost and how well reusablity would work for it though I think it would be fair to say it would be a great deal cheaper then the STS. STS Had to have crew on board for every mission. This heavily increased the price of each mission, Buran on the other could(and has) flown without crew on board. Despite all this assuming buran had half the price of STS: ~250 Million USD it would pale in comparison to Protons ~65 Million USD. More expensive, less capability