X+7 minutes. Third stage has ignited.
This was the last frame of telemetry at T+9 minutes 11 seconds. Velocity is 4.84 klm/s, which is not enough to be in orbit.
[Aerial video] Epsilon 6 launch failure, destruction order 10 minutes later, JAXA investigates
The part about whether the rocket was really in an incorrect attitude is not confirmed BTW, JAXA says they are looking at the telemetry.