Author Topic: Starlink : Markets and Marketing  (Read 297093 times)

Offline RedLineTrain

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Re: Starlink : Markets and Marketing
« Reply #1000 on: 11/20/2023 04:26 pm »
After visiting Gwynne Shotwell and Lauren Dreyer and touring SpaceX HQ, the president of the Philippines wants to double down on Starlink rollout.  Good testimonial for other Pacific nations.

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President Ferdinand R. Marcos Jr. is eyeing forging an alliance with US technology giant Starlink to improve internet connectivity in the Philippines.
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“Our vast archipelago, ang ating – pitong libo ang ating isla, that vast archipelago is an ideal candidate for satellite broadband service and we look forward to improving broadband connectivity in the Philippines through Starlink and through all the others,” President Marcos said.
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President Marcos said that he has already ordered Uy to ensure that the project will push through as he emphasized the need to adopt and recognize the appropriate technology and bring it to the Philippines.

https://pco.gov.ph/news_releases/pbbm-eyes-partnership-with-starlink-to-enhance-ph-connectivity/

Offline RedLineTrain

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Re: Starlink : Markets and Marketing
« Reply #1001 on: 11/20/2023 04:55 pm »
More news about rollout in the Pacific, Fiji granted Starlink a commercial license as well as landing rights.  It isn't made clear in the article, but it doesn't appear that there are any geographic or business restrictions.

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[The government] says with low latency, high speeds and simple plug and play setup, the low-earth orbit satellites are fast becoming the technology of choice for island nations and geographically sparse areas.

Deputy Prime Minister and Minister for Communications, Manoa Kamikamica says the licensing of Starlink for commercial use is a game changer for Fiji as it strengthens Fiji’s resilience in providing connectivity during natural disasters.

https://www.fijivillage.com/news/Starlink-granted-licence-to-provide-internet-services-in-Fiji-5fr48x/

Offline Barley

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Re: Starlink : Markets and Marketing
« Reply #1002 on: 11/20/2023 06:54 pm »
Ax murdering is also a social interaction.

Worrying about social isolation and instituting mandatory fun is a sign you need more introverts in management and reporting.

Offline RedLineTrain

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Re: Starlink : Markets and Marketing
« Reply #1003 on: 11/21/2023 03:42 pm »
It continues to amaze me that a country like Kazakhstan would allow Starlink to operate.  Oh how times have changed.

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The legislation of Kazakhstan in the field of communications is planned to be changed by the end of 2024 to make the use of Starlink technologies legal in the republic, said the Minister of Digital Development, Innovation and Aerospace Industry of Kazakhstan Bagdat Musin.

https://x.com/AteoBreaking/status/1726875355242250254

Offline abaddon

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Re: Starlink : Markets and Marketing
« Reply #1004 on: 11/21/2023 05:31 pm »
It continues to amaze me that a country like Kazakhstan would allow Starlink to operate.  Oh how times have changed.

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The legislation of Kazakhstan in the field of communications is planned to be changed by the end of 2024 to make the use of Starlink technologies legal in the republic, said the Minister of Digital Development, Innovation and Aerospace Industry of Kazakhstan Bagdat Musin.

https://x.com/AteoBreaking/status/1726875355242250254
The Internet is a helluv a drug.

Offline FutureSpaceTourist

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Re: Starlink : Markets and Marketing
« Reply #1005 on: 11/21/2023 07:29 pm »
https://twitter.com/starlink/status/1727047687529484626

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Starlink’s high-speed internet is now available across Guam and the Northern Mariana Islands in the Western Pacific Ocean 🛰️🇬🇺🇲🇵❤️ → starlink.com/map

Offline RedLineTrain

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Re: Starlink : Markets and Marketing
« Reply #1006 on: 11/22/2023 07:03 pm »
Diana Mondino, the probable incoming Foreign Minister for Argentina replied "we're on it" to a question about whether Starlink would be coming to the country.  20k likes on X/Twitter so far, in only 6 hours.  Likely lots of demand in the country in its large rural areas.

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Estamos en eso

https://x.com/DianaMondino/status/1727341429784244603
« Last Edit: 11/22/2023 08:29 pm by RedLineTrain »

Offline FutureSpaceTourist

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Re: Starlink : Markets and Marketing
« Reply #1007 on: 11/28/2023 07:31 pm »
https://twitter.com/starlink/status/1729595379056832524

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Starlink’s high-speed internet is now available in Costa Rica 🛰️🇨🇷❤️ → starlink.com/map?country=CR

Offline RedLineTrain

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Re: Starlink : Markets and Marketing
« Reply #1008 on: 11/29/2023 03:04 pm »
For those calculating the market potential of maritime, it appears that at least some ships are not signing up for the full $5k/5 TB plan.  For instance, Oceangold is signing up for only the $1k/1 TB plan for its 13 tankers.

https://smartmaritimenetwork.com/2023/11/29/oceangold-tankers-to-roll-out-starlink-on-13-vessels/

Online DanClemmensen

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Re: Starlink : Markets and Marketing
« Reply #1009 on: 11/29/2023 03:45 pm »
For those calculating the market potential of maritime, it appears that at least some ships are not signing up for the full $5k/5 TB plan.  For instance, Oceangold is signing up for only the $1k/1 TB plan for its 13 tankers.

https://smartmaritimenetwork.com/2023/11/29/oceangold-tankers-to-roll-out-starlink-on-13-vessels/
Tankers have small crews. One TB should be plenty. The business-critical bandwidth usage is really tiny. The "crew welfare" bandwidth dominates the total, and Starlink is so overwhelmingly superior to what they had before that it should be easy to manage crew expectations.

Offline Bob Niland

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Re: Starlink : Markets and Marketing
« Reply #1010 on: 11/29/2023 04:23 pm »
For those calculating the market potential of maritime, it appears that at least some ships are not signing up for the full $5k/5 TB plan.  For instance, Oceangold is signing up for only the $1k/1 TB plan for its 13 tankers.

https://smartmaritimenetwork.com/2023/11/29/oceangold-tankers-to-roll-out-starlink-on-13-vessels/
Tankers have small crews. One TB should be plenty. The business-critical bandwidth usage is really tiny. The "crew welfare" bandwidth dominates the total, and Starlink is so overwhelmingly superior to what they had before that it should be easy to manage crew expectations.
The real b/w demand is going to arise when transportation clients discover what they can use it for that they aren't even thinking about yet. One application might be 24×7 remote all-quadrant multi-spectral sea watch, using circadian-optimized control centers, perhaps with AI augmentation of the incoming feeds. Ship crews then only need to be there for things that require physical activities.
Working for SX could be exhilarating, as long as the job description doesn't include Master PERT Chart.

Online DanClemmensen

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Re: Starlink : Markets and Marketing
« Reply #1011 on: 11/29/2023 04:47 pm »
For those calculating the market potential of maritime, it appears that at least some ships are not signing up for the full $5k/5 TB plan.  For instance, Oceangold is signing up for only the $1k/1 TB plan for its 13 tankers.

https://smartmaritimenetwork.com/2023/11/29/oceangold-tankers-to-roll-out-starlink-on-13-vessels/
Tankers have small crews. One TB should be plenty. The business-critical bandwidth usage is really tiny. The "crew welfare" bandwidth dominates the total, and Starlink is so overwhelmingly superior to what they had before that it should be easy to manage crew expectations.
The real b/w demand is going to arise when transportation clients discover what they can use it for that they aren't even thinking about yet. One application might be 24×7 remote all-quadrant multi-spectral sea watch, using circadian-optimized control centers, perhaps with AI augmentation of the incoming feeds. Ship crews then only need to be there for things that require physical activities.
My guess: The BW needed to support this is far lower than the BW for "crew morale". "Crew morale" is mostly downloading of video content and real-time interactive voice and video. For your application, the data would be processed almost entirely aboard the vessel. The analogy is "full self-driving" for cars, which is a lot harder than just about anything you need at sea and which must act autonomously without connectivity when connectivity is lost. A big $50 Million ship with a $500,000 sensor suite can afford to buy quite a bit more computing resources than a car can. If you have ever been on the bridge of a large commercial ship, you will have seen a very large amount of very expensive electronics. The computer will be a small percentage increment.

The amount of BW is entirely separate from the value of the data.  Back in 2006, a $5,000/mo 56Kbps GEO rig paid for itself spectacularly with just the e-mail for making late changes in port scheduling and updated weather reports.

Online Asteroza

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Re: Starlink : Markets and Marketing
« Reply #1012 on: 11/29/2023 09:49 pm »
For those calculating the market potential of maritime, it appears that at least some ships are not signing up for the full $5k/5 TB plan.  For instance, Oceangold is signing up for only the $1k/1 TB plan for its 13 tankers.

https://smartmaritimenetwork.com/2023/11/29/oceangold-tankers-to-roll-out-starlink-on-13-vessels/
Tankers have small crews. One TB should be plenty. The business-critical bandwidth usage is really tiny. The "crew welfare" bandwidth dominates the total, and Starlink is so overwhelmingly superior to what they had before that it should be easy to manage crew expectations.
The real b/w demand is going to arise when transportation clients discover what they can use it for that they aren't even thinking about yet. One application might be 24×7 remote all-quadrant multi-spectral sea watch, using circadian-optimized control centers, perhaps with AI augmentation of the incoming feeds. Ship crews then only need to be there for things that require physical activities.
My guess: The BW needed to support this is far lower than the BW for "crew morale". "Crew morale" is mostly downloading of video content and real-time interactive voice and video. For your application, the data would be processed almost entirely aboard the vessel. The analogy is "full self-driving" for cars, which is a lot harder than just about anything you need at sea and which must act autonomously without connectivity when connectivity is lost. A big $50 Million ship with a $500,000 sensor suite can afford to buy quite a bit more computing resources than a car can. If you have ever been on the bridge of a large commercial ship, you will have seen a very large amount of very expensive electronics. The computer will be a small percentage increment.

The amount of BW is entirely separate from the value of the data.  Back in 2006, a $5,000/mo 56Kbps GEO rig paid for itself spectacularly with just the e-mail for making late changes in port scheduling and updated weather reports.

Remote watch standing (or watch augmentation) would be very similar to new "towerless" airports where a remote center monitors via a sensor equipped umanned tower. Norway was one of the pioneers in remote digital tower systems.

https://avinor.no/en/avinor-air-navigations-services/services/remote-towers/

Legal requirements are still preventing big efforts in unmanned cargo ships, which is pushing the operators to minimal manned designs. Remote support systems augmented by satcom like Starlink make for interesting use cases. I wonder if you could get a big insurance discount if you have remote watch augmentation?

Offline Reynold

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Re: Starlink : Markets and Marketing
« Reply #1013 on: 11/29/2023 09:52 pm »
The amount of BW is entirely separate from the value of the data.  Back in 2006, a $5,000/mo 56Kbps GEO rig paid for itself spectacularly with just the e-mail for making late changes in port scheduling and updated weather reports.

From the linked article, they were previously paying for a "4 MB MIR (maximum information rate) plan".  I have to assume that 1 TB will, as you said, cover all the shipping line could conceivably want plus cover the crew. 

Offline novo2044

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Re: Starlink : Markets and Marketing
« Reply #1014 on: 11/30/2023 01:11 pm »
The average home uses about 500GB/month.  Streaming video and gaming uses quite a bit of bandwidth.  1 TB is probably sufficient especially if they do some smart caching locally, but if they just let sailors use personal computers and do whatever in their downtime, they could easily need more.  HD video is 3GB/hour and a FPS shooter game is 100-200 GB to download.

Offline Nomadd

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Re: Starlink : Markets and Marketing
« Reply #1015 on: 11/30/2023 01:26 pm »
 When I got out of the business 9 years ago, Inmarsat was getting up to $8 a megabyte for Fleet S-band.
 Makes a buck a gigabyte look pretty good.
« Last Edit: 12/03/2023 04:08 pm by Nomadd »
Those who danced were thought to be quite insane by those who couldn't hear the music.

Offline oldAtlas_Eguy

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Re: Starlink : Markets and Marketing
« Reply #1016 on: 11/30/2023 04:41 pm »
When I got put of the business 9 years ago, Inmarsat was getting up to $8 a megabyte for Fleet Sband.
 Make a buck a gigabyte look pretty good.
Um... Is that 5 orders of magnitude cheaper?

Online DanClemmensen

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Re: Starlink : Markets and Marketing
« Reply #1017 on: 11/30/2023 05:07 pm »
When I got put of the business 9 years ago, Inmarsat was getting up to $8 a megabyte for Fleet Sband.
 Make a buck a gigabyte look pretty good.
Um... Is that 5 orders of magnitude cheaper?
Yup. GEO BW was extremely limited and was extremely valuable. This sort of thing is historically common in telecoms. and in comms in general. My near-retirement co-workers in 1970 reminisced about US military datacomms during the Berlin blockade. The Pentagon had a only a single secure 75 bps teletype circuit to US Military HQ in Europe. That's slower than a good typist can type.  In 1970 a 19,000 bps modem cost about $10,000 and a backbone AUTODIN trunk was 56000 bps.
   Clarke's law (one of several): an order-of-magnitude quantitative change is a qualitative change. Basically, telecoms is a new and different thing every decade.

Offline RedLineTrain

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Re: Starlink : Markets and Marketing
« Reply #1018 on: 12/01/2023 06:37 pm »
It appears that there may be a loophole in the Falklands exclusivity agreement with Sure, a geosat provider:  personal use is excluded.  Starlink VSAT licenses expected to be granted shortly.  Unclear to me whether these VSAT licenses cost the $5k or whatever exorbitant prices they originally had.

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Las noticias de hoy en Malvinas:

-Desconcierto ante el descubrimiento de minas en una playa. Se supone que ya no había más.
-Congresista pide auditoría independiente del hospital.
-Gobierno cedería, otorgaría excepciones para comprar terminales de Starlink con internet decente.

https://twitter.com/hiperfalcon/status/1730563167380451744

Offline RedLineTrain

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Re: Starlink : Markets and Marketing
« Reply #1019 on: 12/06/2023 04:16 pm »
Some interesting perspective from former ambassador of Zimbabwe to China.  I don't know what kind of pull he has within the Zimbabwe political establishment.

Starlink's introduction to Zimbabwe appears to have some political importance.  More than in the United States or Europe.

Quote from: Zanu PF Ambassador Mutsvangwa
Starlink is a technological marvel.  Starlink internet.  It is a leap in the same way that GSM cellular was a leap from fixed point.  People used to build fiber optics to base stations to deliver the message to the phone.  But now, what's happening now with the technology there is what's called low earth orbit satellites at 500 km versus 29,000 for geostationary satellites.  So it means that the technology to deliver internet makes it possible for any remote part of the world to have internet connectivity.  This helps with digital inclusion, which we want.

So Starlink of Elon Musk has become the first company to make that commercial breakthrough.  There are three or four or five others which will be joining this.   There are geopolitical situations.  Do you want to go with the European one?  Do you want to go with the American one?  Or do you want to go with the Chinese one?

So these are all things which we are looking at.  But you can be assured that the right decision will be made to make sure that Zimbabwe joins our friends in Mozambique who are already on Starlink and many others.  Because it's a leapfrog in technology. . .

https://twitter.com/snowballOfficia/status/1732328594938941449

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