Mattel inks deal with Elon Musk’s SpaceX to produce line of toysPUBLISHED WED, JUL 20 20223:52 PM EDTUPDATED 6 MIN AGOMichael Sheetz@THESHEETZTWEETZSarah Whitten@SARAHWHIT10KEY POINTSMattel and Elon Musk’s SpaceX have inked a multiyear licensing deal for a line of toys inspired by the space venture.The toy company expects to begin releasing the SpaceX product line in 2023.The partnership comes after Mattel sent two Barbie dolls into space as part of a collaboration with the International Space Station National Lab.
How can Mattel keep up with all the design changes with Starship and Booster? There are going to be toys for X-mass that kids(adults?) will notice how out of date they will be to whatever current design Elon is using.